In the old days, you could make a sales call to a prospect, then “fish” for their issues in order to spark up a conversation…remember those days?? I certainly do…and have a fond memory of how easy it was to have a prospect share their challenges on a sales call.
Not any more…times have changed. Now you have to enter the conversation knowing their issues in ADVANCE… sounds crazy doesn’t??!!
Watch my trust-based selling strategy tip for today and let me know what you think…
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