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Email – Where Your Sale Goes To Die

By Ari Galper, the world’s #1 authority on trust-based selling

Many marketing experts will tell you that an email strategy is essential for driving new client acquisition.

The assumption is that new client opportunities reside in your unconverted prospects, and that if you “drip” them over time with email, they’ll re-engage you at some point down the road.

This idea comes from the pre-internet days of info-marketing, where providing free information was an effective selling technique.

But times have changed.

Emails used to be read because information was valued.

Now emails are ignored and even seen as a nuisance, because free information is everywhere, and it’s no longer trusted.

Besides, the idea that the sale is something that you build up to over time – as opposed to being a moment of breakthrough that you need to reach with the prospect – is flawed.

The truth is that unless the prospect agrees to engage you as a client in the initial meeting, then the chances of them engaging you at all are slim to none.

They’re too busy receiving incoming emails from everyone else trying to reach them.

Don’t be where everyone else is – the inbox is the last place you want to be.

The emotional breakthrough that your prospect needs to experience with you, is agreeing that their issues are grave and serious enough to justify hiring you to solve them.

Free information drip-fed via email is simply not enough to build that agreement.

The advisory sale must be made directly one-on-one with you – not remotely over a series of emails – and the initial meeting is really your only shot to do it.

I call it the one call sale.

The one call sale is a skill that any open-minded advisor can learn.

Once you learn it, you’ll be in a completely different category compared to other advisors who are still using information-based modalities of selling.

You see, selling has become a lost art.

We rejected the manipulative street-level sales tactics of the past and adopted a philosophy of educating the prospect instead.

But this has created a culture of trying to prove your value to your prospects, which ironically, lowers their perception of you as being an authority they should trust.

This is the state of selling now and why so many advisors are struggling with it.

With the one call sale approach, you’ll learn to create trust naturally, without manipulation or tactics, and in a way that preserves your authority and leverage as an expert.

I liken it to how a doctor diagnoses a patient in an empathetic but no-nonsense way, and the patient trusts and complies with the doctor’s recommendations as a matter of course.

There’s no pressure, but there’s also no long education-based process, conducted remotely post-diagnosis.

There’s a straight line of sight from initial diagnosis to prescription, to treatment.

And I think you’d agree, it seems to work well for both the doctor and the patient.

To learn more about the one call sale, order your complimentary book and schedule your free one-on-one consultation below.

If you're an ambitious advisor, with a defiant streak (following the crowd isn't your thing), who is overly reliant on referrals, with limited time and resources, but willing to grow and challenge your own thinking -- and you'd be happy with 1 – 2 new high-net-worth clients per month...

Then it's time to upgrade your skill set to a "category-of-one" new inbound high-quality sales/lead model (no prospecting), that defies traditional industry thinking and norms...

Get Your Free Book & Free "Get New Clients" Sales & Lead Generation Consultation ASAP!

Order the new book “Trusted Authority” below and get a free “Get New Clients” sales & lead generation consultation (value $995.00).

In this ground-breaking new book, you’ll discover:

"Nobody even blinks when I offer my fee, they gladly accept it"
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"I'm just working through your formula and it simply works"
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"I wish I met you 20 years ago..."
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"I would not be here without your expertise"
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"I finally learned to shut up and stop talking about me!"
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"We are onboarding at 100% from our work together"
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Meet The Author

Ari Galper is the world’s number one authority on trust-based selling and is one the most sought-after sales conversion experts for Financial Advisors. 

He is the creator of Unlock The Game®, a completely new revolutionary sales approach that overturns the notion of selling as we know it today.

Ari has been featured in CEO Magazine, SkyNews, Forbes, INC Magazine and the Australian Financial Review.

His newest book, “Trusted Authority”, has become an instant best-seller among Financial Advisors worldwide.

With clients in over 35 countries, his global sales systems have become the most successful Trust-Based Selling systems of our time.

In a day and age where technology rules the selling world, for many growth-oriented advisors, deep trust has taken a “back seat” to the sales process.

Ari’s personal insights on how to build trust between buyers and sellers continue to break new ground in the financial services industry.

Ari has been on a mission for the last two decades to change the financial services world through trust.

Through his sold-out talks all over the world and his in-house trainings for high-producing advisors, Ari has become the global ambassador to businesses all over the world.

He regularly connects with global business icons and leaders of industries seeking his counsel on how to infuse trust in their organisations and across their teams.

Ari is a true “disruptor” in the financial services industry. He has been endorsed by legendary sales mentors like Brian Tracy who said: “Ari Galper’s trust-based selling approach is the greatest sales breakthrough in the last 20 years”.

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Ari’s sales growth consulting firm has a growing waiting list of financial advisors wanting access to his unique Trusted Authority lead generation models and sales conversion strategy advice.

Ari is also the author of “Lessons From Toby”, a special book about his son Toby who has Down’s Syndrome, who has made a major impact on Ari’s approach to teaching authenticity and trust in his Trust-Based Selling approach.

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