The Illusion Of Easy Prospecting

By Ari Galper, the world’s #1 authority on trust-based selling

A “Numbers Game”?

LinkedIn is where most advisors attempt to “network” and lead generate, given the restricted options available to find new prospects.

Remember the “numbers game” sales approach from the 80’s and 90’s, it still alive and well inside of LinkedIn.

Many advisors are either hiring LinkedIn “experts” to set them up with a list of what appear to be ideal prospects, or they do it themselves, then off they go to ping as many people as they can (remember the cold calling days), hoping for a warm reception.

The difference between cold calling and LinkedIn, is that in LinkedIn, you don’t feel the emotional punch or sting of being personally rejected.

Why is that?

The Illusion Of Connecting

Because there is no actual real conversation to initiate the sales process, it feels painless when your invite is not accepted or when your message is not replied to.

It’s as if you’re playing a video game, you’re just playing in an artificial simulation, but never really interacting toe-to-toe with real human beings.

It’s a simulated illusion of hoping that playing the numbers game will create enough qualified human beings to agree to a one-on-one meeting with you.

Tons of activity, lot’s of invites/messages sent, with a very low rate of effectiveness.

Is that your experience as well?

Maybe you’re on the other side of the equation, seeing more and more people you don’t recognize trying to connect with you, along with an increasing number of unsolicited messages arriving in your LinkedIn inbox.

Most likely, you’re experiencing that more and more.

A Zero Sum Game?

Both sides of the equation create a zero sum game, where ultimately, there is no net gain for anyone.

That’s what happens when a platform reaches the commoditization stage.

By participating in it on the prospecting side, you only commoditize yourself and your own positioning.

FOMO?

Platforms like LinkedIn, have normalized agenda-driven behaviour to such an extent, that people now have no self-awareness and are totally out of touch with how they’re being perceived in their approach to selling.

It used to be relatively easy to generate a consistent flow of prospects very affordably with these types of online platforms.

But if you’re using them today hoping to land new clients consistently, then you haven’t come to terms with the reality of those days being long gone.

You see, all forms of marketing degrade in efficacy over time — and the more people that adopt a particular marketing format or channel, the faster its efficacy degrades.

It’s a bit like watching the herd amass in one area and assuming that’s where the green grass must be.

Actually, the green grass was mostly eaten by the time the herd got there.

The pioneers that discovered the grass are gone.

Stay Ahead Of The Herd

They stay ahead of the herd, never with it.

Because they know once the herd catches up to them, the grass they found won’t stay green for long.

LinkedIn is alluring in terms of the potential business opportunities that the thousands of people on it represent.

And it’s easy to be seduced by the idea that a quick friendly message is all it takes to capture one of those opportunities.

But don’t be fooled.

The size of a platform or marketing channel is not reliable evidence of a fertile prospecting environment.

It’s time to shift your thinking.

The first step to finding high quality prospects for your advisory practice, consistently and affordably, is not to go where everyone else is.

It’s to be strategically contrarian and go where everyone else isn’t.

To build trust with high-net worth prospects, you’ll need a sales approach that positions you as unique and totally different to other advisors.

To do that, you’ll need a marketing system that bypasses LinkedIn and other platforms like it, where trust has already been trampled into the ground.

To learn more about this strategically contrarian trust-based approach to selling, order your complimentary book and consultation below.

If you're an ambitious advisor, with a defiant streak (following the crowd isn't your thing), who is overly reliant on referrals, with limited time and resources, but willing to grow and challenge your own thinking -- and you'd be happy with 1 – 2 new high-net-worth clients per month...

Then it's time to upgrade your skill set to a "category-of-one" new inbound high-quality sales/lead model (no prospecting), that defies traditional industry thinking and norms...

Get Your Free Book & Free "Get New Clients" Sales & Lead Generation Consultation ASAP!

Order your complimentary new book "Trust In A Split Second" (with free bonus book "Trusted Authority") below and get a free “Get New Clients” sales & lead generation consultation (value $995.00).

In this ground-breaking new book, you’ll discover:

"I barely spoke and they're coming on board!"
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"I'm just working through your formula and it simply works"
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Meet The Author

Ari Galper is the world’s number one authority on trust-based selling and is one the most sought-after sales conversion experts for advisors and business owners.

He is the creator of Unlock The Game®, a completely new revolutionary sales approach that overturns the notion of selling as we know it today.

Ari has been featured in CEO Magazine, SkyNews, Forbes, INC Magazine and Financial Advisor Magazine.

His newest book, “TRUST In A Split Second!”, has become an instant best-seller among high-trust advisors worldwide.

With clients in over 35 countries, his global sales systems have become the most successful Trust-Based Selling systems of our time.

In a day and age where technology rules the selling world, for many growth-oriented advisors, deep trust has taken a “back seat” to the sales process.

Ari’s personal insights on how to build trust between buyers and sellers continue to break new ground in virtually every industry.

Ari has been on a mission for the last two decades to change the business world through trust as a foundational principle.

Through his sold-out talks all over the world and his in-house trainings for high-producing advisors, Ari has become the global ambassador to businesses all over the world.

He regularly connects with global business icons and leaders of industries seeking his counsel on how to infuse trust in their organisations and across their teams.

His work in the trust-based selling field, focusing on reversing control of the sales process, from buyer to seller, is considered category-of-one thinking, with over a two decades of proven execution and results.

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