Unprecedented Times Like These Requires A New Trust-Based Selling Mindset…
The Sales Rule Book Has Been Thrown Out, Trust Is The NEW Currency – Will You Follow The Crowd In Fear Or Create Your Own Sales Breakthrough & Thrive?
The World’s #1 Authority on Trust-Based Selling
Founder & CEO, Unlock The Sales Game®
In times like these, it’s so easy to cave in to our internal and collective fears… to expect the worst, to see nothing but doom and gloom and succumb to group-think, retreating into hibernation like everyone else.
By way of introduction, my name is Ari Galper, and I have been leading the Trust-Based Selling field for the past two decades. Back then, trust in selling was a novelty. Now, it’s a lifesaving requirement.
Everything you learned about selling up to this point, is no longer relevant…with these uncertain times, the traditional sales rule book has officially been thrown out the window.
I realize many newbie “gurus” are coming out of the wood work during times like these, so feel free to look me up on Google (or click here) and you’ll see that I have years of untold stories of successful CEOs, business owners and sales consultants who I have personally mentored, moving them past virtually every sales challenge to help them find their sales breakthrough.
Trust In Selling Is Needed Now More Than Ever…
No one likes being “sold” and most of us don’t like “selling”. The “selling/sold” dynamic, as necessary as many think it is, makes everyone feel uncomfortable.
The moment you attempt to use any variation of traditional selling to attract and convert new potential clients into paid clients, they sense, at a blink of an eye, that you’re focusing on one thing, what YOU want (the sale) and not what THEY want (to solve their problem from someone they trust).
This can take many forms, from how you come across on the phone (your tone of voice), what you write in your emails (the languaging that you use), what you say on your website (pitching your solution), how you communicate in social media platforms (not creating trust) and how you present yourself face-to-face, i.e. via Zoom (presenting your 30-second elevator pitch, please stop that!).
Your potential clients can sense, from a distance, when you are attempting to chase them through constant “follow-up”, causing them to feel that what you care the most about is “the sale”, not them.
Your potential clients are extremely sensitive to “sales behaviours” that make them feel they are being pursued. Now, more than ever, is the time to master Trust-Based Selling based on time-tested common-sense principles of integrity and trust – so you can finally stop playing the chasing game and start winning new, highly profitable clients.
The world has changed, the economy has gotten tougher, and your potential clients have grown increasingly immune to conventional sales approaches.
You Can Create New Sales Opportunities Now, But Only If You Know How To Create Deep Trust In Your Sales Conversations…
Now more than ever before, there are people with money looking for people they can trust, who can demonstrate that they have the insight to solve their problems, today.
Your next sale is going to be made or lost inside your conversations with potential clients.
And if you are not creating deep trust with them, every second of those conversations, you have no chance of growing your sales during times like these.
What I’m talking about is the kind of deep trust that’s created when your sales conversation doesn’t end with your potential client leaving you in limbo – so that you have to guess what’s on their minds about whether they’re going to move forward with you or not.
Take a look at this picture of an iceberg:
The reason you have to “chase” your potential clients, is because you’re not creating deep trust with them (being friendly doesn’t count, more on that below) beyond the surface level of their issues.
The bottom of the iceberg is where the deep truth of their situation lies, and you need to get to their truth to have them really trust you.
You see, most people think the sale is lost at the end of the sales process… they’re wrong.
It’s lost at the beginning, because they don’t have the mindset and trust-based languaging to get to the bottom of the iceberg.
The key mindset shift you’re going to have to accept, if you want to grow your sales again is this… building relationships is NOT the same as building trust.
Let me repeat:
Building relationships is not the same as building trust… they travel on two separate roads.
Relationships are based on social expectations like when a person forms a friendship with another person, and there’s a natural flow of sharing of ideas and experiences simply because they have these things in common.
And the underlying, unspoken and unconscious understanding of this social expectation is that there’s no monetary value attached to these exchanges… they happen freely and naturally, with no agenda, and that’s what we cherish about them.
Whereas trust in business is based on market norms. Someone has a problem and someone else can solve it, and if they can create deep trust during the sales conversation… chances are they will do business together.
The expectation of a monetary exchange is very clear and people don’t need to be friends for this type of trust to occur, in fact being too friendly can often get in the way.
Remember this: relationships on their own do not directly lead to sales.
Your Sales Mindset, Approach And Languaging Has To Completely Shift To Succeed In This New Economy…
What you need to do right now is shift to what we call our Unlock The Game Mindset® in order to create new sales results with our proprietary trust-based languaging.
There is no other way to create deep trust with your potential clients, if you’re conversation is only on the surface level, without going down to the bottom of the iceberg to get to the truth.
And here’s the irony of all of this… if you let go of your own agenda (letting go of the sale) and shift your mindset to the Unlock The Game Mindset® to be 100% focused on your potential client’s world…you have the chance to experience sales success in ways you never could have imagined.
If this resonates with you in any way, and if you want to transform your sales mindset, your languaging and you’re open to a sales breakthrough right now, enter your details below to learn how you can join our exclusive Mindset Club® community to get instant access to what you need to get started right away… you’ll be glad you did.
The World’s #1 Authority On Trust-Based Selling
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About Ari Galper
In a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a “back seat” to the sales process.
Unlock The Game puts trust back into selling in such an elegant and natural way, that the truth quickly emerges between seller and buyer, so the painful and arduous “chasing” process no longer has to happen to make a sale. Ari is now the most sought-after trust-based selling authority among major corporations (Citibank, Telstra, General Electric, etc) as well as for small to medium-sized businesses worldwide.
Ari has been interviewed on major news networks such as CNN/Money and SkyNews and is a sought-after international business mentor for professional consultants and advisors.
His personal insights on how to build trust between buyers and sellers continue to break new ground in the sales industry.
For over a decade, Ari has been the trusted advisor to professionals from the following companies: Telstra, Gateway, Clear Channel Communications, Brother International, Fidelity National Mortgage, Oracle, ERA, Pitney Bowes, The NPD Group, AFLAC, State Farm Insurance, Coldwell Banker, Radisson Hotels, AON Consulting, , Telecom Plus, Century 21 Realty, Executive Search Group, RE/MAX and Realty Executives.
What People Are Saying About Ari Galper
“The irony is, even though Ari teaches selling, what I got from him as a person was authenticity, integrity, and decency.”
“I just fell in love with his ideas, his philosophies, and I’ve been using them in my business ever since.”
“He’s the real deal. The whole notion of engaging with people in a trust conversation just takes the sales equation off the table, which is such a relief to me.”
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