If you’ve been exposed to the sales world in one form or the other, you’ve probably heard of the infamous “Dog and Pony Show”.
That’s where you’re invited to come to your prospect’s office and make a presentation in the hopes you’ll persuade them to buy what you have.
Of course, that’s the plan, but not usually the reality.
If you’ve been one of those sales people, laptop and PowerPoint in tow, pitching your solution as you click from slide to slide, you know how it feels when at the end you hear: “That was a great presentation, thanks for coming in, we’ll let you know.”
You pack up your gear, your ego stroked, and then the “hopeium” drug (as I call it) kicks in.
“Hopeium” is that rush of fleeting feelings throughout your body, fueled by how proud you felt you did – by pitching your solution and hoping for the best.
If you’ve been there, then you know the highs and you definitely know the lows.
You can’t help but to end up chasing your prospect to get to the truth of where they stand, only to get blocked by voicemail and zero responses to your numerous emails.
There’s certainly nothing wrong with being invited to meet your prospect face-to-face.
But if you’ve only been trained to think of selling in a linear-fashion – a step-by-step process driven by how good your sales pitch is – then life aint going to be much fun much longer.
Selling has changed.
Prospects aren’t going to trust you enough to tell you where you stand, if all you’re doing is trying to persuade them to buy your solution.
If you’re willing to be open minded and shift your mindset away from focusing on “closing” to one of problem-solving, you might find your results and how you feel about yourself — change for the better.
Read on as I share with you the approach our Unlock The Game clients have adopted when they “present” to their prospects.
1. Before Your Meeting
Next time you’re asked by your prospect to meet and make a presentation, ask this first:
“Hi John… you know, I had a thought…it might make sense if we came up with maybe 2 or 3 core issues that you feel you’d like to have addressed at our meeting. The last thing you’d probably want, would be a generic presentation that isn’t customized to your specific issues, and that, I don’t think would be helpful to you…does that make sense?
The point of this pre-meeting conversation is to gather their major problems that you can help them solve BEFORE you show up.
Why is that important?
Because you want your entire discussion (not presentation) to be driven around how your solution can solve THEIR problems.
You want to walk into that meeting listing out and discussing their issues. Not walking them through a linear sales process wrapped around how great your solution is.
So how does that work you ask?
What To bring To The Meeting
First, when you meet with them for the first time, leave your laptop and Powerpoint presentation in your car!
Carry nothing with you in your hands.
Ok, yes, you can have a small notepad and pen in your pocket or purse. But other than that, nothing is best.
Why? Because it’s disarming and sends the message you’re there to have a discussion and not a one-way presentation.
During The Meeting
When you sit down face-to-face, you want to begin by letting them know your selling philosophy so they feel safe sharing the truth of their situation:
“I just wanted to mention that we don’t believe in pressuring people or assuming they need what we have. We believe in operating as problem-solvers, not as people focusing on just trying to close the sale. I hope you’re comfortable with that.”
Open up the dialogue around their issues:
“During my talks with John, we zeroed in on a couple of key issues that you’re concerned about. I wanted to get your comments on these and maybe bring out more issues around them, if that makes sense to you.”
Our members are reporting wonderful success with this unconventional approach. Mostly because it puts you both at an equal level, you come across as someone who cares about them first and your solution second — and because it’s the most natural way for two people or groups of people to get to know each other and open up to see if there’s a fit or not.
If you can learn to stop “selling” the old way, and join a philosophy and mindset that treats others with dignity and respect, you can be who you are, without having to “perform” in ways that feel awkward and unnatural for you.
If this approach resonates with you and old school selling feels like something you need to break away from (for better results and your own sanity), then join our community of successful Unlock The Game clients.
To your success,