A sales roadmap is often presented as a step-by-step guide to closing deals. But here’s the thing: If your roadmap is focused only on the destination—making the sale—you might be missing something crucial along the way.
The journey is about creating trust with your prospects at every step, not just rushing to the finish line.
In this month’s podcast, I talked about how your sales roadmap can be a guide to building authentic, lasting relationships.
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