No one likes being “sold” and most of us don’t like “selling”. The “selling/sold” dynamic, as necessary as many think it is, makes everyone feel uncomfortable.

The moment you attempt to use any variation of traditional selling to attract and convert new potential clients into paid clients, they sense, at a blink of an eye, that you’re focusing on one thing, what YOU want (the sale) and not what THEY want (to solve their problem from someone they trust).

This can take many forms, from how you come across on the phone (your tone of voice), what you write in your emails (the languaging that you use), what you say on your website (pitching your solution), how you communicate in social media platforms (not creating trust) and how you present yourself face-to-face, i.e. via Zoom (presenting your 30-second elevator pitch, please stop that!).

Your potential clients can sense, from a distance, when you are attempting to chase them through constant “follow-up”, causing them to feel that what you care the most about is “the sale”, not them.

Your potential clients are extremely sensitive to “sales behaviours” that make them feel they are being pursued. Now, more than ever, is the time to master Trust-Based Selling based on time-tested common-sense principles of integrity and trust – so you can finally stop playing the chasing game and start winning new, highly profitable clients.

The world has changed, the economy has gotten tougher, and your potential clients have grown increasingly immune to conventional sales approaches.