Stop Trying to Be Everywhere: Focus on Your Ideal Clients
By Ari Galper, the world’s #1 authority on trust-based selling
If you’re like many advisors, you’re probably doing everything you can to attract new clients.
Referrals, social media content, networking, and finding centers of influence.
That’s what most advisors do, following the conventional route of trying to reach as many people as possible.
But here’s the problem.
Trying to be everywhere can make you blend in with the crowd.
It dilutes your message and reduces your ability to stand out.
The key to attracting your ideal clients is to stop trying to appeal to everyone.
To get ahead, you need to shift your mindset and focus.
Instead of casting a wide net, you need to sharpshoot.
Target your marketing specifically to attract the clients you actually want to work with—those who align with your expertise and values.
Read that again: sharpshooting your marketing is about intentionally focusing on your ideal clients rather than trying to be everywhere, hoping someone will find you.
To help you make this shift, here are seven mindset changes to help you focus your marketing on attracting only ideal clients:
- Recognise that you are in a low-volume/high-margin business. You don’t need to market to everyone, just to the clients who truly need what you offer.
- Get specific about the niche or profession your ideal client is in. Are they doctors, lawyers, business owners, or something else? Knowing this helps you tailor your message to speak directly to them.
- Clarify how many new paying clients you want per month. Whether it’s two, four, or six clients, focusing on a manageable number allows you to market more effectively.
- Ensure a high conversion rate. Aiming for 75%–100% conversion is crucial. If your sales conversation conversion rate is low, it’s time to improve how you build trust with potential clients.
- Create a “trust asset” designed for your ideal client. This could be a guide or resource that speaks directly to their pain points, making them feel that you are the solution they’ve been searching for.
- Position yourself as a “category-of-one.” By becoming the go-to expert in your niche, you eliminate competition and make yourself the obvious choice for your ideal clients.
- Build an inbound sales system. Create a system you can scale up or down depending on the number of clients you need each month. This allows you to maintain steady growth without spreading yourself too thin.
Stop blending in with the crowd—it’s time to start attracting the clients you actually want to work with.
If you’re ready to make that shift and stand out in a crowded market, order your complimentary books and consultation below.
If you're an ambitious advisor, with a defiant streak (following the crowd isn't your thing), who is overly reliant on referrals, with limited time and resources, but willing to grow and challenge your own thinking -- and you'd be happy with 1 – 2 new high-net-worth clients per month...
Get Your Free Books & Free "Get New Clients" Sales & Lead Generation Consultation ASAP!
Order Ari's FREE Book Bundle Pack, that includes all of his best-selling books, and get a Free Sales Growth & Conversion Consultation (value $995.00).
How To Shift From Being Perceived As "Selling" To Being Positioned As A "Doctor" In Your Sales Process!
If You're Chasing Your Leads or Just Outright Refuse To Chase Them, You Have a BIG Problem -- You Need To Stop Letting Opportunity Slip Through Your Fingers!
Your Bundle Pack includes all of Ari's books:
Lessons From Toby… Timeless Wisdom For The New Year!
Discover The Psychological And Behavioral Triggers You Need To Know To Prevent Your Potential Clients From Procrastinating And Being Indecisive About Choosing You!
If You Are Tired Of Chasing The Sale, Playing The “Numbers Game” and Stressing Out About Why Sales Aren’t Flowing Into Your Business, This Book Is For You!
If You Are Not The Trusted Authority In Your Market -- You'll Be "Shopped", Treated Like A Commodity And Forced To "Chase" Perfectly Qualified Opportunities...
How To Shift From Being Perceived As "Selling" To Being Positioned As A "Doctor" In Your Sales Process!
If You're Chasing Your Leads or Just Outright Refuse To Chase Them, You Have a BIG Problem -- You Need To Stop Letting Opportunity Slip Through Your Fingers!
"I barely spoke and they're coming on board!"
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"I would not be here without your expertise"
Meet The Author
Ari Galper is the world’s number one authority on trust-based selling and is one the most sought-after sales conversion experts for advisors and business owners.
He is the creator of Unlock The Game®, a completely new revolutionary sales approach that overturns the notion of selling as we know it today.
Ari has been featured in CEO Magazine, SkyNews, Forbes, INC Magazine and Financial Advisor Magazine – and has been a featured speaker at the Financial Planning Association’s national conference.
His newest book, “TRUST In A Split Second!”, has become an instant best-seller among high-trust advisors worldwide.
With clients in over 35 countries, his global sales systems have become the most successful Trust-Based Selling systems of our time.
In a day and age where technology rules the selling world, for many growth-oriented advisors, deep trust has taken a “back seat” to the sales process.
Ari’s personal insights on how to build trust between buyers and sellers continue to break new ground in virtually every industry.
Ari has been on a mission for the last two decades to change the business world through trust as a foundational principle.
Through his sold-out talks all over the world and his in-house trainings for high-producing advisors, Ari has become the global ambassador to businesses all over the world.
He regularly connects with global business icons and leaders of industries seeking his counsel on how to infuse trust in their organisations and across their teams.
His work in the trust-based selling field, focusing on reversing control of the sales process, from buyer to seller, is considered category-of-one thinking, with over a two decades of proven execution and results.
With clients in over 35 countries, his global sales systems have become the most successful Trust-Based Selling systems of our time.
In a day and age where technology rules the selling world, for many growth-oriented advisors, deep trust has taken a “back seat” to the sales process.
Ari’s personal insights on how to build trust between buyers and sellers continue to break new ground in virtually every industry.
Ari has been on a mission for the last two decades to change the business world through trust as a foundational principle.
Through his sold-out talks all over the world and his in-house trainings for high-producing advisors, Ari has become the global ambassador to businesses all over the world.
He regularly connects with global business icons and leaders of industries seeking his counsel on how to infuse trust in their organisations and across their teams.
His work in the trust-based selling field, focusing on reversing control of the sales process, from buyer to seller, is considered category-of-one thinking, with over a two decades of proven execution and results.
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