Unprecedented Times Like These Requires A New Mindset…

The Sales Rule Book Has Been Thrown Out, Trust Is The NEW Currency –
Will You Follow The Crowd In Fear Or Create Your Own Sales Breakthrough And Thrive?

Ari Galper

The World’s #1 Authority on Trust-Based Selling Founder & CEO, Unlock The Sales Game®

Learn About The The Mindset Club®

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Dear Friend,

In times like these, it’s so easy to cave in to our internal and collective fears… to expect the worst, to see nothing but doom and gloom and succumb to group-think, retreating into hibernation like everyone else. Did you know that the definition of hibernation is to “voluntarily go into a state of inactivity and metabolic depression”? Now is the time to make the right choice for yourself, your family and your business.

You can either go into hibernation and hope that the current climate doesn’t paralyse your business or… you can shift your mindset off the things that are out of your control, and instead adjust your mindset to rediscover the things that will never change (like human nature), which has been constant throughout the years. By way of introduction, my name is Ari Galper, and I have been leading the Trust-Based Selling field for the past two decades. Back then, trust in selling was a novelty. Now, it’s a lifesaving requirement. Everything you learned about selling up to this point, is no longer relevant…with these uncertain times, the traditional sales rule book has officially been thrown out the window.

I realize many newbie “gurus” are coming out of the wood work during times like these, so feel free to look me up on Google (or click here) and you’ll see that I have years of untold stories of successful CEOs, business owners and sales consultants who I have personally mentored, moving them past virtually every sales challenge to help them find their sales breakthrough.

Trust In Selling Is NeededNow More Than Ever…

No one likes being “sold” and most of us don’t like “selling”. The “selling/sold” dynamic, as necessary as many think it is, makes everyone feel uncomfortable.

The moment you attempt to use any variation of traditional selling to attract and convert new potential clients into paid clients, they sense, at a blink of an eye, that you’re focusing on one thing, what YOU want (the sale) and not what THEY want (to solve their problem from someone they trust).

This can take many forms, from how you come across on the phone (your tone of voice), what you write in your emails (the languaging that you use), what you say on your website (pitching your solution), how youcommunicate in social media platforms (not creating trust) and how you present yourself face-to-face, i.e. via Zoom (presenting your 30-second elevator pitch, please stop that!). Your potential clients can sense, from a distance, when you are attempting to chase them through constant “follow-up”, causing them to feel that what you care the most about is “the sale”, not them.

Your potential clients are extremely sensitive to “sales behaviours” that make them feel they are being pursued. Now, more than ever, is the time to master Trust-Based Selling based on time-tested common-sense principles of integrity and trust – so you can finally stop playing the chasing game and start winning new, highly profitable clients.

The world has changed, the economy has gotten tougher, and your potential clients have grown increasingly immune to conventional sales approaches.

You Can Create New Sales Opportunities Now, But Only If You Know How To Create Deep Trust In Your Sales Conversations…

Now more than ever before, there are people with money looking for people they can trust, who can demonstrate that they have the insight to solve their problems, today.

Don’t believe the news, which would have you think that the entire economy has shut down and that business people aren’t open to investing in what will solve their problems.

That narrative serves others using dependence on sensationalism and fear, but it adds zero value to you. Your next sale is going to be made or lost inside your conversations with potential clients. And if you are not creating deep trust with them, every second of those conversations, you have no chance of growing your sales during times like these.

What I’m talking about is the kind of deep trust that’s created when your sales conversation doesn’t end with your potential client leaving you in limbo –so that you have to guess what’s on their minds about whether they’re going to move forward with you or not.

Take a look at this iceberg.

The bottom of the iceberg is where the deep truth of their situation lies, and you need to get to their truth to have them really trust you. You see, most people think the sale is lost at the end of the sales process… they’re wrong. It’s lost at the beginning, because they don’t have the mindset and trust-based languaging to get to the bottom of the iceberg.

The key mindset shift you’re going to have to accept, if you want to grow your sales again is this… building relationships is NOT the same as building trust.

Let me repeat: Building relationships is not the same as building trust…

they travel on two separate roads. Relationships are based on social expectations like when a person forms a friendship with another person, and there’s a natural flow of sharing of ideas and experiences simply because they have these things in common. And the underlying, unspoken and unconscious understanding of this social expectation is that there’s no monetary value attached to these exchanges… they happen freely and naturally, with no agenda, and that’s what we cherish about them. Whereas trust in business is based on market norms. Someone has a problem and someone else can solve it, and if they can create deep trust during the sales conversation… chances are they will do business together.

The expectation of a monetary exchange is very clear and people don’t need to be friends for this type of trust to occur, in fact being too friendly can often get in the way.

Remember this: Relationships on their own do not directly lead to sales.

What you need to do right now is shift to what we call our Unlock The Game Mindset® in order to create new sales results with our proprietary trust-based languaging. There is no other way to create deep trust with your potential clients, if you’re conversation is only on the surface level, without going down to the bottom of the iceberg to get to the truth.

And here’s the irony of all of this… if you let go of your own agenda (letting go of the sale) and shift your mindset to the Unlock The Game Mindset® to be 100% in your potential clients world…you have the chance to emerge from this crisis as a leader in your market for years to come.

If this resonates with you in any way, and if you want to transform your mindset, your languaging and you’re open to a sales breakthrough right now, enter your details below to learn about our Unlock Your Sales Breakthrough® that will be delivered to you online, you’ll be glad you did.

Be well,


Ari Galper
The World’s #1 Authority On Trust-Based Selling

About Ari Galper

The World’s #1 Authority on Trust-Based Selling

Ari Galper is the World’s #1 Authority on Trust-Based Selling and the creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today. With over 74,433 subscribers and clients in over 35 countries, Unlock The Game® has become the most successful Trust-Based Selling approach of our time.

In a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a “back seat” to the sales process. Unlock The Game puts trust back into selling in such an elegant and natural way, that the truth quickly emerges between seller and buyer, so the painful and arduous “chasing” process no longer has to happen to make a sale.

His new book “Unlock The Sales Game” has become an instant best-seller among CEOs and Business Owners across the globe. His personal insights on how to build trust between buyers and sellers continue to break new ground in the sales industry.

For over a decade, Ari has been the trusted advisor to professionals from the following companies: Telstra, Gateway, Clear Channel Communications, Brother International, Fidelity National Mortgage, Oracle, ERA, Pitney Bowes, The NPD Group, AFLAC, State Farm Insurance, Coldwell Banker, Radisson Hotels, AON Consulting, Telecom Plus, Century 21 Realty, Executive Search Group, RE/MAX and Realty Executives.

As a sought-after international thought leader and international speaker, Ari has been featured in major news networks including  CNN/Money, SkyNews, Forbes and INC Magazine.

Ari’s business books, “Unlock the Sales Game” and “Trusted Authority” have become international best-sellers among CEOs, business owners and entrepreneurs in virtually every industry world-wide.