Should You Be Overcoming Objections?

Objections are a common part of the sales process, but here’s a thought: What if trying to “overcome” them is actually working against you?

When we push against objections, we’re not connecting with the true concerns of our prospects. Instead of seeing objections as hurdles to overcome, let’s see them as opportunities to listen and understand.

In this month’s podcast, I shared how this shift in mindset can lead to more genuine, trust-based conversations.

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