You’re in the middle of an initial meeting with a new potential client.
You feel it’s going well, you’ve built solid rapport, but the conversation starts to wander off topic, and you’re not sure how to regain the focus without them starting to feel pressured.
Because your hyper conscious not to be “selling”, you may not be sure how you to refocus the conversation.
The key is to return to your core goal, which is always to uncover any deeper problems or issues that you can help them solve.
Keep in mind that you have only one focus for your conversation: identify the truth behind their issues and whether they are prepared to work on solving them with you.
You might consider statements like these to regain focus without pressure:
Coupling your caring mindset with the above trust-based languaging is what you’ll need to ensure you get to the truth of what they’re really thinking about and what is holding them back from moving forward with you.