“What are your goals for the future… where do you see yourself in 5 years?”
Many advisors ask these classic opening questions in their first prospect meeting.
Traditional selling has always been about getting your prospects to talk about what they want for their future, showing them your process and offering solutions to achieve their goals.
All common sense so far, right?
But what if your prospect is not crystal clear on their future goals?
What if they’re so overwhelmed with daily life and world events, that they can’t think past tomorrow?
If your primary focus is talking about their future goals, which they have a hard time imagining, then you’ll probably hear this at the end of your meeting: “I’d like to think about it and will get back to you”.
Few people today have the mental bandwidth to plan ahead 5 weeks, let alone 5 to 20 years.
Attempting to leap them forward to the future, when they don’t completely trust you, creates anxiety and indecisiveness on their part.
If you’re still using this traditional sales approach where you’re effectively “selling the future”, then you may be losing perfectly qualified prospects because of it.
Consider shifting your sales process to a problem-centered approach, instead of a future-centered approach.
Your prospect has come to you because they have a problem they don’t know how to solve.
They feel uncertain and uneasy about their issues, but they don’t fully grasp the totality, depth and impact of them.
For them to trust you, they need to feel emotionally connected to you, based on your ability to help them identify, quantify and clarify their present problems (that is a unique process called “going down the iceberg”).
Until this happens, there will always be a mental roadblock that prevents them from choosing you as their advisor.
They can’t buy into their own future, until their present situation is fully addressed and understood.
If you’re not on boarding at least 7 out 10 qualified prospects from your first meeting, then it’s time for you to shift your sales mindset.
To make that shift, order your complimentary book and consultation below.