Ari your Unlock The Game content is great. You are very insightful and have been able to describe and simplify complex human reactions to an everyday experience in a way that is very understandable. You have found a great way of helping bring to conscious awareness emotions that are often denied and ignored in the sales interaction, yet have such a negative impact on the out come.

Gail Schaper-Gordon, Ph.D.

President, Win Win Workplace Solutions