The World’s #1 Authority on Trust-Based Selling, Founder & CEO, Unlock The Sales Game®
Register for the Trust Recession Webinar/Masterclass!
Mon. Dec. 9, 3 - 4pm EST
I’ll keep this simple…we are officially in a “Trust Recession”, and you don’t need a famous economist to confirm that.
Never before has trust been vacant, not only at the highest levels of our institutions, but down to the basic level between buyer and seller.
If you were to stop everything you were doing right now, and make it your life mission to master the art of trust-building in your marketing (lead gen) and sales process (conversion), you’d never have to worry ever again about the growth of your business.
If you’re cruising on your current book of business with one foot out the door, with no desire to grow your firm, then no need for you to keep reading.
You know more than anyone, that the financial advisory industry has become commoditized.
You’re being “shopped”, apples-to-apples, period – it doesn’t matter how successful you are.
If you need proof of that, tell me you haven’t heard any of these in recent months:
“I’m talking with other advisors besides you”
“I can’t make a decision because my wife/partner is not here with me”
“I’m happy with my advisor, I’m just curious what you can do for me”
“Why should I choose you over another advisor?”
“We need to think about this and get back to you”
“Please send over a summary of our conversation
“We haven’t made a decision, but will let you know when we do”
All of these above are code for: “I don’t trust you to make a decision with you now.”
I’m hearing a lot of advisors, who grew their book of business solely on referrals, being thrown back by the decline in referrals that no longer as abundant as they used to be (and LinkedIn isn’t your saviour).
In addition, as you’re probably experiencing for yourself right now, trust is becoming the most important criteria new clients are using to judge whether they’re going to choose you over another advisor. In this new economy, your potential clients are asking themselves:
The irony of this, is that those questions have nothing to do with your offering, competence or years of experience – they have to do with YOU as a human being.
Bottom line: if you aren’t creating deep trust with your potential clients very early in your sales process, you’ll end up chasing them and they won’t tell you the truth of where you stand – a painful process you want to avoid at all costs.
Register for the Trust Recession Webinar/Masterclass!
Mon. Dec. 9, 3 - 4pm EST
Ari Galper is the world’s number one authority on trust-based selling, the author of six best-selling books and is one the most sought-after sales conversion experts for top producing financial advisors.
He is the creator of Unlock The Game®, a completely new revolutionary sales approach that overturns the notion of selling as we know it today.
Ari has been featured in CEO Magazine, SkyNews, Forbes, INC Magazine and Financial Advisor Magazine – and has been a featured speaker at the Financial Planning Association’s national conference.
His newest book, “TRUST In A Split Second!”, has become an instant best-seller among high-trust advisors worldwide.
With clients in over 35 countries, his global sales systems have become the most successful Trust-Based Selling systems of our time.
In a day and age where technology rules the selling world, for many growth-oriented advisors, deep trust has taken a “back seat” to the sales process.
Ari’s personal insights on how to build trust between buyers and sellers continue to break new ground in virtually every industry.
Ari has been on a mission for the last two decades to change the business world through trust as a foundational principle.
Through his sold-out talks all over the world and his in-house trainings for high-producing advisors, Ari has become the global ambassador to businesses all over the world.
He regularly connects with global business icons and leaders of industries seeking his counsel on how to infuse trust in their organisations and across their teams.
His work in the trust-based selling field, focusing on reversing control of the sales process, from buyer to seller, is considered category-of-one thinking, with over a two decades of proven execution and results.
Register for the Trust Recession Webinar/Masterclass!
Mon. Dec. 9, 3 - 4pm EST
