In today’s over-marketed, over-hyped and commoditized world, Ari Galper, the world’s #1 authority on trust-based selling, has defined the state of selling in today’s economy as the “Trust Recession”.
You know you’re in the Trust Recession, if you’re trying to make the sale by delivering more value, doing free consulting and education — and “chasing” your prospects.
Getting more leads is not the problem, converting the leads you already have,
IS the problem you must solve to maximize your profits.
If you don’t break out of the Trust Recession cycle, you’re sales growth will be stunted and you’ll be in for a rude awakening.
If you’re in a low-volume/high-margin business, and you have a long sales cycle, with multiple steps, causing you to “chase” potential customers and clients, you’re missing the boat on how to collapse your sales cycle into one single trust-based selling conversation.
No matter what business you’re in, the real wealth goes to those who have mastered Trust-Based Selling.
Ari Galper is the founder and CEO of Unlock The Game® and is the world’s number #1 authority on trust-based selling.
He has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews and the Australian Financial Review.
As trust becomes the most important currency in the new economy, the act of selling as a de-humanizing process with endless “chasing”, has been completely re-invented and anchored in the timeless values of integrity and trust – through Trust-Based Selling.
In his best-selling book, “Unlock The Sales Game”, Ari describes his revolutionary sales approach based on getting to the truth and why having a mindset of focusing on deep trust, instead of “the sale” – is ironically, 10 times more profitable.
