Qualify the lead + Present your solution = New paying client
That’s basic selling 101, isn’t it?
But if this formula, which has been taught by the “sales gurus” for decades, is bulletproof, then why doesn’t every single person who is qualified become a new paying client?
In this month’s Stump The Guru show, I’ll be talking about the missing piece of this puzzle that causes you to lose prospects who check all the boxes of what your ideal client looks like.
