You’ve probably heard this over and over: “If you hear an objection, immediately overcome it and move towards making the sale.” That’s a very one-sided approach to a moment that could get really awkward quickly.
Objections are challenges raised by prospects. They put pressure on you, and they can bring your conversation to a halt, or help it grow.
In this month’s Stump The Guru show, I’ll be talking about how to diffuse your prospect’s objections.
