It’s commonly accepted in the sales world that chasing prospects is an essential part of the game. However, this approach is rooted in a macho sales image that suggests that giving up on a prospect is equivalent to admitting defeat and failure.
But let me tell you, that’s far from the truth.
The real objective should be getting to the truth if you are a fit or not, not simply making the sale. To truly succeed in sales, you need to have a complete understanding of where your prospects stand. Without this knowledge, you run the risk of being led on by partial information, which could make you believe they’re interested in purchasing, even if they’re not the right fit for you.
In this month’s Stump The Guru show, I’ll be talking about How To Get To The Truth Of Whether You Are A Fit Or Not?
