Transcript:

Our mission is very clear. And that is to build trust and make a difference in the world around this idea of trust. Now, what we discovered was this: that the world has changed so much the last couple of years, that trust no longer is enough to make the sale.

People tell me, “Ari, I’m ethical. I don’t pressure people. I’m trustworthy. But I’m chasing people.” So it’s not enough, we discovered this.

We discovered that your potential clients, right now, actually are ranking you based on two things. They’re basing you on, one, how much trust you convey, and two, how much authority you project. And if you aren’t projecting authority with the trust, you’ll keep chasing and chasing opportunities that kind of go through your process off the holes.