The World’s #1 Authority On Trust-Based Selling


“Cold calling is no longer an awkward experience for me and my prospect”

“My appointment setting ratio keeps getting better using Unlock The Game. The cold calling mindset and languaging are truly revolutionary. I’ve always prided myself in not coming across aggressive over the phone, but I never realized the importance my voice, energy level and the words in order to create trust over the phone. My fear of cold calling is completely gone and now I feel good about cold calling again. I no longer jump at the chance to make a sale the moment I sense an opening in the conversation. And now the minute I call someone I don’t fumble for my words, the call isn’t awkward and the conversation is a meaningful one.”

Randy Villa
Manager, Tradesman International, Inc