Many advisors have been conditioned to believe that their prospects must like them first, before they’re willing to become a paying client.
If you eavesdropped inside a typical initial conversation between an advisor and their prospect, you’d probably hear a lot of chit-chat about trivial things, that may not relate to their challenges.
The problem with rapport-building on its own, is that your prospects can sense you may have a hidden agenda behind it.
In this month’s Stump The Guru show, I’ll be talking Does Being Too Friendly Come With Downsides?
I’ve made it my life’s mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form:
· Stop “chasing” ghosts (leads that never call you back!)
· Make the sale in ONE conversation, without pressure
· Stop selling, create deep trust instead
I’ve taken my mission one step further and created a livestream show called “Stump The Guru’” — where you get the opportunity to jump on live and ask me your toughest sales questions that you’d love an answer for.