You’ve probably heard this over and over: “If you hear an objection, immediately overcome it and move towards making the sale.” That’s a very one-sided approach to a moment that could get really awkward quickly.
Objections are challenges raised by prospects. They put pressure on you, and they can bring your conversation to a halt, or help it grow.
In this month’s Stump The Guru show, I’ll be talking about how to diffuse your prospect’s objections.
I’ve made it my life’s mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form.