When there is an abundant supply of advisors in your local market, it becomes harder for you to differentiate yourself. As a result, it’s easy to let your guard down and adjust your fees downward (or add more pre-sale “meetings” to your sales process), out of fear you might lose a new client opportunity.
But if you allow yourself to become commoditized in this way, you open yourself up to being “shopped” against other advisors.
In this month’s Stump The Guru show, I’ll be talking about How To Know If You’re Being Shopped?
I’ve made it my life’s mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form:
· Stop “chasing” ghosts (leads that never call you back!)
· Make the sale in ONE conversation, without pressure
· Stop selling, create deep trust instead
I’ve taken my mission one step further and created a livestream show called “Stump The Guru’” — where you get the opportunity to jump on live and ask me your toughest sales questions that you’d love an answer for.