Transcript:

I know the sale is not lost at the end. The sale is lost where? At “Hello.” Right? You just told me that. It’s over at hello. How will you ever even get there? It’s all right in that first few moments. How you push people so they feel you’re genuine and trusting and you can be your natural self.

The last thing you want to do is do any behaviors that are salesy or have languaging that sounds like that stereotype.

So the sale, the opportunity for you is not down the sales track. The opportunity for you is that initial opening conversation with a human being that you can build trust with. And if you can master that process, the sale itself, guess what? Happens by what? Itself!