No matter which career, business, or industry we are in, we have to sell our solution or ourselves…and it is imperative to be able to grasp the approach that most resonates with your deepest values. In this episode, host Michael Zipursky interviews mentor and sales growth advisor, Ari Galper. Ari is the world’s #1 authority on trust-based selling and shares with us some valuable tips about increasing and growing sales to your valued customers or clients, and also maintaining a level of trust between you as a seller and your client as the buyer.