The World’s #1 Authority On Trust-Based Selling

“I am so excited about this because it let’s me
be me instead of the dreaded saleperson”

Ari, with just one simple change in my sales calls you helped me get to the truth with my prospects! I have listened to your materials several times, and hear is my sense so far. I think what you have articulated and put together is profound. I have a background in psychology and several years ago I shifted out of that arena and went into selling a service I believe is fantastic. The challenge i have had, is suddenly I was being something I was not, as I tried to figure out how to dialogue with others around getting them started using my service. I have developed an internal pressure that has been gnawing at my gut for months now, and I am slowly hating the selling process. I have taken courses on how to sell, spent hours trying to figure this game out and my results are very mediocre. I kept saying to myself there has to be a way that I can be my natural self, authentic just like I was in the counseling setting. But my mindset shifted because I want to make a sale, as this is how I earn money. So I am taking on all this pressure that is getting in the way. Even though I am easy to converse with and I approach people with the idea to see if this is a fit for them or not, my deep goal is to make a sale.

When you said that the shift has to come in my own mind, that my goal is not the sale but to have a conversation instead to get to the truth, I’m thinking WOW.

I have begun to see all the ways that I have been approaching people in the context of what you are saying and I see where I am going down the wrong path and why I haven’t enjoyed myself. This is going into my busiest season, and I am looking forward to changing the game I have been playing!! Thanks Ari, I am excited to continue my growth.”

Carol McWilliams

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