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“Unlock The Game finally gives me and my sales team a validation of what we’ve all known for years: behaving, in any way, like a traditional sales person (i.e. using pressure-triggering words, determined voice tone, over-confidence, etc.), causes immediate defensiveness by prospective clients. Usually that defensiveness is subtle and hidden behind the façade of “I’ll think about it, call me in a few weeks or send me information. Unlock The Game goes “behind the scenes” with a non-aggressive approach that is one of the most intelligent sales approaches I’ve ever seen. We will never go back to traditional selling… Ari, I’m now a believer. Thank you. ”

Casey Guss

CEO, Acrendo Software, Inc .