Because traditional selling does not match the psychology of how your potential client wants to be approached and sold.
You’ve probably been exposed to some of these old ideas throughout your career:
– Build a relationship first, then the sale will follow (that’s a lot of B.S., because you’ll discover that you don’t have to build a relationship to create deep trust)
– Your solution is what you need to make the sale (it’s about the depth of the problems that you solve, and not about your solution-knowledge that creates trust)
– Persuasion, enthusiasm and describing your solution should lead to the sale (wrong, unpacking, amplifying and having them feel that you understand them better than anyone else, is what leads to the sale)
Look, “new” sales approaches are often re-packaged as “consultative sales training”, but it’s typically just a wrapping on top of traditional sales techniques and processes.
The world has changed dramatically in the last couple of years. No longer will your sales prospects tolerate any sales approaches or systems that feel like they are being “sold’.
That’s why Trust-Based Selling is a major breakthrough in the field of sales training…because it teaches a completely different mindset shift along with trust-based languaging that we invented here.
You can get access to this unique sales coaching here in Melbourne, through virtual and live sales training delivered to entrepreneurs, consultants, advisors and sales teams throughout Victoria and across the country.
Selling no longer has to be a de-humanizing experience, putting you in a position of having to endlessly “chase” your prospective clients… which you shouldn’t have to do as a professional.
Ari has made it his life mission to give you, the clarity you are missing, through two decades of working with thousands of business owners and sales leaders all over the world, refining Trust-Based Selling to a true art form.
Ari Galper is the founder and CEO of Unlock The Game® and is the world’s number #1 authority on trust-based selling.
He has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews and the Australian Financial Review.
As trust becomes the most important currency in the new economy, the act of selling as a de-humanizing process with endless “chasing”, has been completely re-invented and anchored in the timeless values of integrity and trust – through Trust-Based Selling.
In his best-selling book, “Unlock The Sales Game”, Ari describes his revolutionary sales approach based on getting to the truth and why having a mindset of focusing on deep trust, instead of “the sale” – is ironically, 10 times more profitable.
In Ari’s best-selling book “Unlock The Sales Game”, he directly challenges all the selling “rules” that are considered status quo thinking among most small and large businesses and provides a new and authentic sales mindset — along with his very powerful trust-based languaging — taking the sales world by storm.
Ari’s Trust-Based Selling approach, Unlock The Game®, recognized as the most successful trust-based selling program of our time, is under pinned by an emotional and moving story about Ari’s son Toby who has Down Syndrome. In “Lessons From Toby”, Ari shares the timeless lessons of what Toby has taught him over the years about life, being present, connecting with others and showing that you really care…all of which are missing from the traditional sales world.