Building trust during the sales process between you and the buyer is more important than selling and pitching your solution. By focusing on your buyer’s needs in a conversation using specific language, you can bring out their truths, thereby deepening your connection with them.
It is a hard sell to persuade, pursue, and convince people today. No one wants to receive another sales pitch. In this month’s Stump The Guru show, I’ll be talking about how you can stop the pitch and start a conversation instead.
I’ve made it my life’s mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form.