“I’m an Executive Coach and it is important for me to maintain my professional image. I am uncomfortable with prospective clients perceiving me as trying to “sell” them my services. My expertise is coaching not “selling”. That is the reason why I hired Ari to coach me on his approach. Unlock The Game™ helps me to be aware of the pressure, lurking beneath the surface, when I am speaking with a potential new client. It diffuses that pressure, at the same time, keeps me in control of the sales process. I really think Ari is great at what he does!”