Transcript:

I spent about six months trying to land one account, at least to a phone call. After six months, this company, a big company in New York, finally agreed to have a conference call with me so I can give them a live demonstration of our product.

So we finished the call. We said our goodbyes. But they say “Well, give us a call in a couple of weeks. And I said “Great.” “To follow up with us. And we’ll go from there.

“By complete accident, I hit the mute button.

What they said was, “We’re not going to go with him. Keep using him for more information and make sure that we shop someplace else cheaper.

“That’s what woke me up to realize there is a game going on between buyers and sellers. It has become perfectly acceptable not to tell the truth to people who sell.

What were they afraid that I might do if they told me the truth?

Pressure them.