Transcript:

The phrase you probably hear a lot: Selling is a what game? Numbers game!

You’ve heard that before. It’s all about how many people you call equates to how many people you sell.

We know where that came from? It came from somebody a long time ago who kept calling, calling, calling, couldn’t make a sale, and finally made enough calls to make a sale. So they burned through all those people through their approach, and they finally made something.

I’m suggesting today that selling is not about how many people you call on the phone. It’s about how deep you get on each call.