For a long time, referrals were the “I’ve made it, I’m good at what I do, I don’t need to market myself,” safe zone for many advisors.
As referrals started coming in, there was a sense of relief that you could keep your foot on the brake and not have to worry about stepping on the marketing pedal to accelerate your practice.
But waiting for your phone to ring for a referral is no longer the safe zone as it once was, unless you are happy depending on an unpredictable and passive model to grow your business.
In this month’s Stump The Guru show, I’ll be talking about Why Relying On Referrals Is A Liability.
I’ve made it my life’s mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form:
· Stop “chasing” ghosts (leads that never call you back!)
· Make the sale in ONE conversation, without pressure
· Stop selling, create deep trust instead
I’ve taken my mission one step further and created a livestream show called “Stump The Guru’” — where you get the opportunity to jump on live and ask me your toughest sales questions that you’d love an answer for.