When there is an abundant supply of advisors in your local market, it becomes harder for you to differentiate yourself. As a result, it’s easy to let your guard down and adjust your fees downward (or add more pre-sale “meetings” to your sales process), out of fear you might lose a new client opportunity.
But if you allow yourself to become commoditized in this way, you open yourself up to being “shopped” against other advisors.
In this month’s Stump The Guru show, I’ll be talking about How To Know If You’re Being Shopped?
