I am happy to report that I used your approach and it felt great. I had been struggling with the concept of selling my services for sometime. I recently had a very important/large potential client ask me how I felt about selling since my background is in OD and HR. Well, to his surprise and my comfort level I simply explained that I do not sell etc…based on your principles. It may have been the turning point of our positive meeting, which “sold” him on my truthfulness, integrity, and ultimately my services. Thanks for the great insight!