“In this new economy, Unlock The Game definitely makes sense, especially since it’s not a retread of any of the traditional sales training programs currently available. It’s so counter-intuitive, yet incredibly effective. I just sent my sales force through the program and all of them have been giving me excellent feedback. I typically don’t purchase sales training programs because most of them are generic and traditional… but, Ari, you’ve done an excellent job, especially providing the psychological underpinnings of why prospects attempt to control sales people and how we can counteract those attempts.”