“Ari, I think the material you have is wonderful. You present it in a way that makes it possible for people to get the idea immediately. I think people might struggle, at first, with the fact that it is so contrary to what we’ve all been taught about successful selling, but, the whole concept of trust — trusting that taking a different view of ourselves, our business and our customers – is so core to who we all are that it is bound to positively impact our success.”