“Ari’s approach provides the ability for our sales force to relate to prospects as people first. This means we can sidestep the stressfully and tedious “sales dance” and quickly determine if there is mutual benefit for further engagement. In a conference call with Ari, we challenged him to demonstrate his approach in a live prospect call. He did so with great success. After further study of his approach, my sales reps no longer dread cold calling. Themindset has invigorated the sales force and has already helped open new accounts. Thanks Ari!”