The Secret To Winning The Hearts And Minds Of Your Customers
Transcript:
In the last couple years, what has happened is that, essentially, credibility has become commoditized. And that’s interesting. We’ve been taught over the years to be credible. Which means proving our competence. Showing we’re good at what we do. And here’s the thing about this, is that basically, your potential clients can’t judge your competence until after they hire you.
So if you can’t win the game anymore on your competence and credibility, what do you use pre-sale to win the hearts and minds of your customer?
That’s where you talk about perception and positioning you as the authority. People get shocked. They go, “What? I’m good at what I do. I’m really good at what I do.” And I said, “That has no value”, because they can’t judge your competence until after you’ve made the sale.
4 Responses
Trust is very vital no one wants to do business with an untrustworthy person. You expect the delivery of service you are promised on accepting and honouring your part by paying for the services or goods. It does not matter how small or big.
Durban, KwaZulu Natal, South Africa
This article is really a Master Class. Trust doesn’t only hold the key, it also helps customers feel comfrotable to open.
Dubai
You are so right Ari. How easy we forget. Keep up the great work you are doing, and may God always keep you and your wonderful family, happy, healthy and in the palm of his hand.
Respectfully, Frank O
NY, USA
This is do deep Ari, and SO important for every business person (human being) to really understand. You’re the only one who has tapped into such a deep truth and to bring it up to a level we can understand and then use authentically to grow our businesses. Everyone offers tactics for growth, you offer deep truths have infinite possibilities.
Sydney, Australia