How To Position Yourself As The “Only Choice” In Your Market
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-012.mp4 Transcript: Until this couple of years ago, it used to be enough to essentially have a great product, be knowledgeable, have expertise. How many of you have case studies that prove that you’re competent? Who can prove to a client? You probably all have case studies, success stories behind you, right? An expert has […]
The Secret To Winning The Hearts And Minds Of Your Customers
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-011.mp4 Transcript: In the last couple years, what has happened is that, essentially, credibility has become commoditized. And that’s interesting. We’ve been taught over the years to be credible. Which means proving our competence. Showing we’re good at what we do. And here’s the thing about this, is that basically, your potential clients can’t judge […]
The Mindset That’ll Take You Away From The Need To Chase Clients
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-010.mp4 Transcript: The doctor has what I call ‘trust assets’ that make him perceived immediately as an authority without even knowing if he’s ethical or not. Trusted authorities don’t present, pitch, and sell. They diagnose the problem to then see if it makes sense to move forward. That’s the mindset you got to move into […]
This Trick Will Help You Operate Your Low-Volume, High-Price Business
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-009.mp4 Transcript: The idea of random selling, which has now become the norm for a lot of consultants out there, and that’s like, you know, basically having to do everything. Like for instance, networking, landing pages, Facebook, Twitter, Instagram, trade shows, LinkedIn. Got to do video, it’s the hottest thing. Got to do video. If […]
Once You Understand This Process, It’ll Be Easier To Avoid Pending Deals
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-008.mp4 Transcript: Who in the room has had a deal pending? Did all the good work, positive vibes, whatever. The contract didn’t come through or they’ve asked for the email and it didn’t come through. It just falls through at the end. Who’s been there before? You know what I’m talking about? You work hard […]
The New Way That Clients Want You To Sell – And How You Can Nail It!
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-007.mp4 Transcript: New clients don’t want to be sold the way they used to anymore. Right? As consultants, we can’t be perceived as chasing people, right? We’re giving them advice. And we’re chasing them for the work, what does that do for our perception? It lowers it, right? So we have to change the way […]
Two Ways Potential Clients Rank You Before Deciding To Move Forward With You
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-006.mp4 Transcript: Our mission is very clear. And that is to build trust and make a difference in the world around this idea of trust. Now, what we discovered was this: that the world has changed so much the last couple of years, that trust no longer is enough to make the sale. People tell […]
How To Keep The Sales Conversation From Feeling Like A Battle
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-005.mp4 Transcript: Our whole mindset is based upon the idea that your goal is not, at first, to focus on the end goal at all. Your goal is to only focus on getting the truth to people so they trust you. And that’s our whole premise and our whole philosophy of what… We do have […]
The Pain Of Following-up: Avoid These Words To Make Potential Clients Consider Your Offer
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-004.mp4 Transcript: I’m gonna ask you never to use the word ever again. Which is… Follow-up. Oh, I feel the pain. Who in the last few weeks has called someone and said, “Hi. I’m giving you a call to…” Who’s done that? Whose emails said, “Hi! I’m writing to follow…” I know. What’s the only […]
Remove This In Your Conversations to Be More Effective At Selling
https://utg-ta-websites.s3.amazonaws.com/Fubbi+Videos/Month+3+-+December+2020/unlock+the+game-m03-003.mp4 Transcript: Somewhere along the way, it has become socially acceptable not to tell the truth to people who sell, right? It’s okay to say things like, “Sounds good. Send me what? Information? Oh I’m definitely, I’m definitely, I’m definitely…” without having any intention of buying. Why were they afraid to tell me the truth? […]
