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This Myth About The Sales Process May Be Holding Back Your Sales Potential

This Myth About The Sales Process May Be Holding Back Your Sales Potential


Myths that probably is still in the back of your mind around selling? I’m gonna, kind of, clean it out a bit and add some of this new stuff into it, get you… You can use some of these the next couple of weeks.

Okay, so you fill the blank for me:

Sales is a what game?

Is that a common one? You heard that before?

From the old sales gurus, right? What’s the concept behind that? The more contacts you make, what’s supposed to happen?

Supposedly, like, the more sales.

You know what we figured out, in this economy now? It’s not how many contacts you make. It’s about how deep you go on each conversation.

How good you are at trust-building, not how good you are having meetings. Alright?

Most companies measure their salespeople on how many contacts they have, how many demos they make, how many meetings they have, and they don’t look at anything below that. That’s pretty much it.

Ari Galper

Ari Galper is the world’s number one authority on trust-based selling and is the most sought-after sales conversion expert for Business Owners. His newest book, “Unlock The Sales Game”, has become an instant best-seller worldwide. Ari has been featured in CEO Magazine, Forbes, INC Magazine and the Australian Financial Review. He is considered a contrarian in the sales industry and in his book, everything you learned about selling will be turned upside down. No more chasing, no pressure, no closing.

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