There are two different worlds that exist when it comes to selling.
First is the one most business people live in where they battle each day with prospects using old-school traditional sales techniques trying to “close the sale”.
The second one is the one our Inner Circle members live in where they have a “system” for creating trust that melts resistance and barriers between them and their prospects.
At some point you need to choose which world of selling you want to live in.
One is painful and mildly productive.
The other is the closest you’ll get to selling bliss.
Minimal resistance, trusting relationships and a lot more sales.
For you to believe this world exists, you’ll need to hear it for yourself.
In the next few minutes you’re going to have access to an interview that one of our coaches did with Peter Morrissey, one of our Unlock The Game success stories.
Listen closely to what he says, how he trains his sales team and the philosophy that permeates his company culture.
He’s astutely figured out that by admitting there is a “wall” between him and his prospects, before he even picks up the phone. He now focuses on melting away that wall, rather than trying to “go for the sale”.
Ironically, that brings him a whole lot more sales along with long term relationships.
This is black-belt level thinking.
To your success,


4 Responses
Trust is very vital no one wants to do business with an untrustworthy person. You expect the delivery of service you are promised on accepting and honouring your part by paying for the services or goods. It does not matter how small or big.
Durban, KwaZulu Natal, South Africa
This article is really a Master Class. Trust doesn’t only hold the key, it also helps customers feel comfrotable to open.
Dubai
You are so right Ari. How easy we forget. Keep up the great work you are doing, and may God always keep you and your wonderful family, happy, healthy and in the palm of his hand.
Respectfully, Frank O
NY, USA
This is do deep Ari, and SO important for every business person (human being) to really understand. You’re the only one who has tapped into such a deep truth and to bring it up to a level we can understand and then use authentically to grow our businesses. Everyone offers tactics for growth, you offer deep truths have infinite possibilities.
Sydney, Australia