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Focus On This Goal For A More Effective Sales Approach


The way we’ve been taught about selling is we should keep just going for what? The sale. They say ‘no’, what are we supposed to do?

Your goal is no longer the sale anymore. Your goal is what? The truth!

The truth of whether the sale exists or not. And, boy, if you can shift your mind to point on that place, everything changes. Your languaging, your wording, the way you approach people.

What I’m suggesting today is I have a system and a way for you to create real trust with strangers, people you don’t even know, to connect with on the phone for them to hear what you have to say, to determine the truth of whether you and them are fit or not.

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