Focus On This Goal For A More Effective Sales Approach
Transcript:
The way we’ve been taught about selling is we should keep just going for what? The sale. They say ‘no’, what are we supposed to do?
Your goal is no longer the sale anymore. Your goal is what? The truth!
The truth of whether the sale exists or not. And, boy, if you can shift your mind to point on that place, everything changes. Your languaging, your wording, the way you approach people.
What I’m suggesting today is I have a system and a way for you to create real trust with strangers, people you don’t even know, to connect with on the phone for them to hear what you have to say, to determine the truth of whether you and them are fit or not.

4 Responses
Trust is very vital no one wants to do business with an untrustworthy person. You expect the delivery of service you are promised on accepting and honouring your part by paying for the services or goods. It does not matter how small or big.
Durban, KwaZulu Natal, South Africa
This article is really a Master Class. Trust doesn’t only hold the key, it also helps customers feel comfrotable to open.
Dubai
You are so right Ari. How easy we forget. Keep up the great work you are doing, and may God always keep you and your wonderful family, happy, healthy and in the palm of his hand.
Respectfully, Frank O
NY, USA
This is do deep Ari, and SO important for every business person (human being) to really understand. You’re the only one who has tapped into such a deep truth and to bring it up to a level we can understand and then use authentically to grow our businesses. Everyone offers tactics for growth, you offer deep truths have infinite possibilities.
Sydney, Australia