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The Real Reason Why Clients Are Afraid To Say “No” To Salespeople

The Real Reason Why Clients Are Afraid To Say “No” To Salespeople


I spent about six months trying to land one account, at least to a phone call. After six months, this company, a big company in New York, finally agreed to have a conference call with me so I can give them a live demonstration of our product.

So we finished the call. We said our goodbyes. But they say “Well, give us a call in a couple of weeks. And I said “Great.” “To follow up with us. And we’ll go from there.

“By complete accident, I hit the mute button.

What they said was, “We’re not going to go with him. Keep using him for more information and make sure that we shop someplace else cheaper.

“That’s what woke me up to realize there is a game going on between buyers and sellers. It has become perfectly acceptable not to tell the truth to people who sell.

What were they afraid that I might do if they told me the truth?

Pressure them.

Ari Galper

Ari Galper is the world’s number one authority on trust-based selling and is the most sought-after sales conversion expert for Business Owners. His newest book, “Unlock The Sales Game”, has become an instant best-seller worldwide. Ari has been featured in CEO Magazine, Forbes, INC Magazine and the Australian Financial Review. He is considered a contrarian in the sales industry and in his book, everything you learned about selling will be turned upside down. No more chasing, no pressure, no closing.

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