fbpx
The World’s #1 Authority On Trust-Based Selling
Aikido and The New Way of Selling

Aikido and The New Way of Selling

  Yesterday, I took my son Toby and Nathan (recent photo below) to their weekly Aikido class. If you’re not familiar with Aikido, it’s a non-aggressive martial art whose purpose is to diffuse conflict. It’s quite powerful, because the philosophy it teaches has major...
Two Sales Worlds, Which One Do You Live In?

Two Sales Worlds, Which One Do You Live In?

There are two different worlds that exist when it comes to selling. First is the one most business people live in where they battle each day with prospects using old-school traditional sales techniques trying to “close the sale”. The second one is the one our Inner...
How To Take The Bull Out Of The China Shop …

How To Take The Bull Out Of The China Shop …

If I had a dollar for everyone who asked me this question: “Does Unlock The Game work if I’m not purely cold calling?” I’d probably have thousands of more dollars to donate to charity. Of course the answer to that question is a resounding yes. But rather than start...